I have received hundreds of emails from beatmakers asking me about the difference between paid traffic and free traffic.
As a result, I’ve decided to write about this topic today and try to explain why music producers can use a mix of both paid and free traffic to sell more beats online.
Traffic is the most important part of running a successful music production business online.
Sending music artist to a beat selling website consistently is where 90% percent of beatmakers fail to succeed online today.
In other words, if you don’t have traffic heading to your website, you will fail at selling beats online.
It’s that simple. You don’t need to be a rocket scientist to sell beats.
Without further ado, let’s start with free traffic.
When it comes to free traffic, the methods that are popular today are social media and SEO.
SEO stands for search engine optimization and it’s one of the best ways to get free traffic to your website from Google, Bing, or Yahoo.
Driving free traffic to your website from the search engines takes creating content like blog post, videos, podcasts, etc.
If you’re not a writer and need articles written for you that are optimized for the search engines, then you can take a look at these writers here.
Make sure you create blog posts that help and enlighten your targeted audience.
Doing so will make them wait anxiously for your next piece of content.
If you’re using a WordPress website, you can use this free plugin to help you optimize all your blog posts with SEO.
Free Traffic For Beatmakers
As for social media, you have websites like Facebook, Twitter, YouTube, Instagram, and now Snapchat that you can use to promote and sell beats online.
My team has built a fan base of over 300,000 fans on Twitter for free using this strategy.
I generate 20 to 30 new leads every day on Twitter with no advertising cost.
Just choose a couple of social media websites and stick with them.
Don't try to be on every new platform because it can backfire.
Look at what happened to Periscope, they were the talk of the town until Facebook Live came out and destroyed them.
Free traffic does take time, so you have to be patient with SEO and with the growth on your social media accounts.
Pros and Cons of Free Traffic
Many people think free traffic wins because you don't have to spend money on advertising.
All you have to do is grind hard for free traffic, create great content on a consistent basis, and watch your traffic rise.
The only thing wrong with free traffic is that it takes so long until you see results.
Maybe 2 to 3 months until you see a consistent flow of visitors heading to your beat selling website every day.
Once you get that free traffic, though, the sky's the limit.
Paid Traffic For Beatmakers
There are many paid traffic sources online that beatmakers can use to send thousands of music artists to their beats within the next hour.
The difference with free traffic compared to paid traffic is that you don't have to wait long to see results with paid traffic.
Paid traffic works like a slot machine.
You put money in and watch your website visitors double or even triple depending on your budget.
This is the fastest way to check if your beats will convert into sales.
You can use paid sources like Google AdWords, Facebook Ads, YouTube Video Ads, Twitter Ads, and many more available online.
One thing I recommend beatmakers doing before getting into any advertising platform is to study the platform.
Don't go and create an advertising campaign without knowing how it works.
I guarantee you will lose money if you try to create a campaign of ads blindfolded.
Once you study the platforms, then you can start creating some ads to build your email list first.
Then you can promote your beats through email once you have them inside your sales funnel.
Facebook ads is one of the fastest ways to grow an email list in a hurry for beatmakers, but having patience is the key.
Don't be afraid to lose money in the testing phase with your ads.
Letting your ads run for a couple of days is vital to finding a successful marketing campaign.
Like the saying goes "It takes money to make money."
And this goes for any business!
Pros and Cons of Paid Traffic
When it comes to paid traffic, you will have traffic flowing to your website consistently every day until your budget dies out.
Traffic can be endless and this is the best way to know if your beats are ready for the big stage.
One of the best things about paid traffic is that you will be able to get really targeted to whom you’re trying to reach.
Perhaps you can target different fan pages on Facebook related to your niche or target keywords with Google AdWords and YouTube video ads.
The options with paid traffic are endless, but there are also some drawbacks.
First of all, you will have to learn how advertising works for each platform before you start running marketing campaigns.
You're going to need some cash to get started, too. There's no way around this – you must spend some money.
Be prepared to lose money in the testing phase of your campaigns.
I always recommend using both free traffic and paid traffic. That way if your paid traffic budget for the month is gone you can always fall back on free traffic.
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